Architecture, culture and art are all interconnected and highly correlated to our daily life and urban development, yet most people take these issues too serious to approach. JUT Architecture Academy, therefore, hopes to offer a platform that explores these topics from different perspectives and delivers abstract concepts to public with ease. Since 2011, the project holds various keynote speeches, seminars, exhibitions and workshops from time to time, targeting not only at professionals but also at students, families and kids. Topics cover from architecture, urban aesthetics, environment, to daily life. Through this program, we wish to raise city dwellers' attentions on urban development and cultivate people's interests in architecture, then leading our city more energetic and dynamic.